The Deals Of The Future (Al Branch Featured In Billboard Magazine)
As a result of the significant decline in album sales, record labels are exploring new and drastically different business models. The model du jour is called a 360 deal, which allows labels to get income from live performances, merchandise sales and other revenue streams. Although none of my clients are signed to such a deal, this model could help revolutionize the label as we know it by giving it a way to make up for the loss of revenue from sales of recorded music.